SINOTRUK HOWO: 20 YEARS OF INGENUITY CAST CHINA'S HEAVY TRUCK LEGEND

2024 is the 20th year of the birth of SinotruK HOWo brand, and the advent of Howo heavy trucks has ushered in a new era for the development of SinotruK and China's commercial vehicles.

Over the past 20 years, the HOWo brand has always performed well as the core sales force of SinotruK. It not only stands out in the domestic heavy truck market with the largest sales of a single brand, but also is a key contributor to China National Heavy Truck to achieve the first export for 19 consecutive years. Especially in 2020, the annual sales volume of HOWo heavy trucks reached an astonishing 220,000 vehicles, more than 75% of the total production and sales volume of China National Heavy Truck that year, fully demonstrating its strong market influence and competitiveness. The above achievements are hard-won and reflect the efforts and accumulation of HOWo brand for many years, reflecting its important position in China's commercial vehicle market.

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Leading The Times, good foals come forth

China National Heavy Truck, the birth of China's first heavy truck, its development process is also the epitome of the development of China's heavy truck industry. Since entering the 21st century, SinotruK has entered a new stage of simultaneous introduction and innovation and rapid scientific development. Among them, the establishment and development of the Howo brand is a profound stroke in the development process of China National Heavy Duty Truck.

October 28, 2004, SinotruK independent research and development of a new generation of heavy truck HOWo 7 came out, sensational industry. Howo 7 is a new generation of heavy trucks independently developed by SinotruK to absorb advanced international heavy truck technology, representing the highest level in China at that time; It has achieved a number of technological innovations, representing China's heavy truck began to integrate with international advanced technology. Howo 7 immediately exploded the market, the first year of production and sales exceeded 10,000 units, accounting for China National Truk's total sales of 1/4 of the year; In 2006, the annual sales volume exceeded 20,000 units, accounting for 1/3 of the total annual sales volume, and began to export in bulk overseas.

At the same time, SinotruK has been listening to market feedback for many years, taking reputation as the first, and constantly optimizing and iterating on HOWo brand heavy trucks:

In December 2005, SinotruK launched the only domestic HOWo 8 heavy truck certified by the national III environmental standards;

In December 2008, SinotruK launched a new generation of HOWo A7 heavy trucks, which represented the highest level of domestic heavy trucks at that time.

On December 15, 2012, SinotruK unveiled HOWo T7H heavy truck and HOWo T5G high-end medium heavy truck matching MAN technology engine, MAN technology single-stage reduction axle and related assembly components. Since March 2013, these two T series products have been listed successively, becoming the main sales force of SinotruK for many years;

On April 26, 2018, China's I-generation intelligent truck Howo T7H was launched, leading the arrival of the intelligent era of domestic heavy trucks;

On February 18, 2020, a new generation of Zhongheavy Carhowo TX was launched (an upgrade of T5G); On October 28 of the same year, a new generation of heavy truck Howo TH7 was launched (T7H upgrade products), and the two new products upgraded the cab, chassis and power configuration according to the previous generation model, and the performance of safety, economy and power was comprehensively improved;

On April 29, 2021, Howo N series heavy trucks for the mid-market will be launched; On October 7 of the same year, Howo MAX heavy Caron for the younger generation of drivers was re-released, which is equipped with heavy Man series and Weichai WP series engines;

On May 26, 2023, a new generation of heavy CarHAvo TX7 for the National six b era was launched, which is equipped with SinoTRUK's exclusive custom endless S power chain, achieving seven major upgrades such as high efficiency, power, light weight, safety, NVH, interior and comfort.

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Keep pace with The Times and focus on perfection

Twenty years, innovation road, from the outside and inside, to maintain the continuous improvement of quality and performance, is an important magic weapon for HOWo products to continue to carry forward. The most important thing is not the change of appearance, but the company's deep participation in the "downstream" link, adhere to the people-oriented, advancing with The Times core technology, including engine, chassis system and driving control system, while combining advanced assembly components and independent innovation at home and abroad, making HOWo products occupy a higher end of the core value chain. Win better development benefits.

Keeping pace with The Times is also reflected in the choice of HOWo heavy truck "three big pieces" and various configurations. In the past 20 years, in terms of engines, it has changed from "more and miscellaneous" to "less and fine" (Weichai/Man dual power); Transmission, from manual to automatic, from other brands to China National Truk self-research; Axle, from the brand of Meichi to China National Truk Man Technology axle. The steering gear, retarder, seat, instrumentation and electronic braking system, auxiliary driving system, etc., are actively used ZF (Bosch), Voith, Grammer, Siemens, WABCO, VOSS and other international brands, fully ensure the quality and performance of HOWo products, won a good terminal reputation.

It is especially worth mentioning that since 2009, SinotruK has taken advantage of the foundation and strength of the first and only "National Heavy Vehicle Engineering Technology Research Center" in China's automobile industry, making Haowo products in the implementation of national Ⅲ ~ Ⅵ standards, control of overload and overlimit, and implementation of major regulations such as weight charges/axle charges. As well as in response to the development trends of intelligence, networking, and electrification in the automotive industry in recent years, it is a "pioneer" and has taken the lead in technology and market opportunities.

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Both inside and outside repair, full attack

In the past 20 years, SinotrK HOWo series heavy trucks have continuously focused on technical research, climbing the technological peak through independent innovation, industrial chain coordination and other methods, coupled with its adaptive development of domestic and foreign markets and different market segments, Howo series has achieved "double harvest" in domestic and foreign markets. In the road transportation market and engineering, fire, defense and other market segments to achieve "full bloom."

From 2005 to 2023, SinotruK has been the first domestic single heavy truck brand export for 19 consecutive years. In 2023, China National Truck heavy truck sales not only more than a quarter of the domestic market, but also accounted for half of the total domestic heavy truck exports, Howo brand heavy trucks take great credit.

At the same time, the special chassis of HOWo brand, as the "hidden champion", has also won wide praise in recent years in the special fields of road vehicles, engineering, fire protection, oil fields, and obstacle rescue.

Golden sign, Gain Group

After years of cultivation, Howo heavy truck has become a well-known heavy truck at home and abroad, and its brand value and gold content is the leader in a single domestic heavy truck brand. Sinotruk cherishes this hard-won brand achievement, cherishes it, and continues to promote and develop it, so that it can be used in other platform products to form complementary advantages and complement each other.

In 2010, following the launch of 50 mining dump trucks in 2007, SinotruK launched the Haowo Mining King (load capacity 50t) and Haowo Mining Overlord (load capacity 70t), which became the best-selling models in the mining card industry.

In addition, the letters in front of the models of SinotruK's independently developed transmissions and other products use the "HW" symbol in "HOWo".

It can be seen that SinotruK's trust and high hopes for the HOWo brand also prove the value and power of the HOWo brand. Over the past 20 years, the HOWo brand has been helping SinotruK from a single heavy truck manufacturer to the dream of "world-class full series commercial vehicle Group" with a full range of heavy, medium, light, passenger and special products.

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Write in the end: galloping, a long time for work. As a national heavy truck brand, Howo has carried many of the first and glory of the domestic commercial vehicle industry and created a high-level development of the industry ecosystem. With the upcoming "HOWo Brand 20th Anniversary Glory Ceremony", SinotruK will continue to polish the golden signboard of "HOWo" brand, cast excellent quality golden business cards, and continue to promote the high-quality development of China's commercial vehicles.